Performance marketing & AI for events

Tag Digital x mdg: A Partnership Built for Growth

Tag Digital is now part of mdg, creating a powerhouse partnership in event marketing. This means bigger opportunities, deeper expertise, and even stronger results for our clients.

By joining forces, we bring together data-driven strategy, award-winning paid media, and event marketing expertise – helping organisers scale their events with smarter, more effective digital campaigns.

What does this mean for you? The same high-performance campaigns, cutting-edge innovation, and platform-first strategies you expect from Tag Digital – now backed by the strategic marketing expertise of mdg.

More insight. More impact. More results.

Power up your event with our industry leading performance marketing campaigns and AI solutions.

Tag Digital is the market leader in paid media and AI solutions, tailored specifically for the global event industry. Our expertise lies in developing bespoke campaigns designed to succeed. With a team of certified professionals, we use a combination of data and technology to help clients achieve their goals – boost attendance, reduce cost per registration, build data and improve ROI. Meta Business Partner | Google Premier Partner | Microsoft Advertising Partner

With extensive experience in running 100,000+ successful campaigns globally and across industries, we can be your trusted digital marketing companion for event organisers and event tech suppliers. We can assist you in achieving a wide range of event objectives, including but not limited to:

Free Visitor Registrations | Paid Delegate Registrations | Exhibitor Promotion | AI-Enhanced Process | AI Agents | Brand Awareness | Lead Generation | Subscriptions | Award Entries | AI Audits & Consultancy | New Data

Our services

Paid Search, Display & Social Ads

Use paid search, display & social ad campaigns to promote and advertise your events, products, services and content to an untapped high-quality audience. Reach the right people, with the right messaging across search and social channels to grow your event and business.

*NEW* AI Solutions

Our services are designed to help you optimise operations, enhance customer engagement, and drive measurable results. Explore our offerings and discover how we can support your journey into the AI-driven future.

Creative & Video Production

High-quality creatives and videos are essential to stand out to your audience online. As event PPC experts we create best-performing banners and videos to support your online marketing campaigns ensuring you reach your goals.

Programmatic

Expand your digital advertising reach by running highly targeted ads on over 90 ad exchanges allowing you to get your ads on those sought-after premium websites, connected TV and out of home devices.

tag+

An exciting extension brought to you from the same team at Tag Digital that consistently demonstrates expertise and innovation at forefront of the industry.

Tag Shop

Low-touch paid digital advertising campaigns for budgets less than £10,000. Access Google, Meta, LinkedIn & YouTube to build awareness and grow your audience.

Our clients

Click to read what they had to say about working with Tag Digital

“Tag Digital has been a great partner to our marketing team, helping us with audience acquisition and most importantly conversions! They are very easy to work with, helpful, and have great suggestions to expand our reach”

Samantha Grimaldi, Group Marketing Director | Clarion – Indian Gaming Tradeshow & Convention

Recent work

View all case studies
Messe Frankfurt | Beautyworld Middle East 2024 | Free Visitor Registration How did Tag Digital generate 27,300 visitor registrations and achieve 109% above target for Beautyworld… Tahaluf | LEAP 2024 | Free Visitor Registration How did Tag Digital generate 88,600 visitor registrations and achieve 196% increase YoY for LEAP… Informa | TOC Africa 2023 | GenAI Creatives How did Tag Digital achieve 196% more conversions with GenAI creatives compared to traditional banners?… Clarion Events | Indian Gaming Show 2023 | Paid Ticket Sales How did Tag Digital achieve 127% over target for Indian Gaming Show 2023? Tag Digital… Gravit8 | Event Tech How did Tag Digital increase brand awareness for Gravit8? This was the first campaign that… Media 10 | UK Construction Week 2023 | Visitor Registration | Paid Social How did Tag Digital generate 2.6k visitor registrations from paid social campaigns? We have worked… Messe Frankfurt | Automechanika Dubai 2023 | GenAI Creatives How did Tag Digital achieve 206% more conversions with GenAI creatives compared to traditional banners?… Informa Markets | CPHI Milan 2024 | Delegate Registration How did Tag Digital achieve 196% of target conversions for CPHI Milan 2024? Informa Markets… Clarion Events | Philadelphia Gift Show 2023 | Visitor Promotion How did Tag Digital achieve 52% of overall visitor registrations for Philadelphia Gift Show 2023?… Clarion Events | Awesome Con 2023 | Paid Ticket Sales How did Tag Digital generate 15.1K paid ticket sales for Awesome Con 2023? Tag Digital…