Back to case studies

Informa | TOC Africa 2023 | GenAI Creatives

How did Tag Digital achieve 196% more conversions with GenAI creatives compared to traditional banners?

Informa were one of the first clients to trial GenAI ad creatives in this campaign, we are going to explore the impact they had on the performance of the overall paid advertising.

In this case study we are analysing the results from the A/B test we ran for 2 weeks to determine if GenAI creatives or original creatives performed best to allow us to optimise the creative for the remaining campaign.