The Digital Event Marketing Benchmark Report

Event Industry Digital Marketing Benchmark Report 2024

Do you want to know how your campaign results compare to those in your industry?

Kickstart your 2024 campaigns with one of a kind benchmarking data!

Every year, Tag Digital run 100,000+ paid digital marketing campaigns, specific to events, across over forty countries. We have aggregated this data and processed it to create a data set to be used for benchmarking and to determine “what good looks like”.

The data within this report includes data from campaigns we have run across Google, Meta, LinkedIn and Programmatic. Accurately project targets for your upcoming campaigns – specific to your industry, sector and objectives. 

This is one of a kind data that is specific to the events industry – you won’t get data like this anywhere else.

  • CPA by Objective, Industry, Region, and Platform
  • CPC by Objective, Industry and Platform
  • Analysis of CPA trends year on year

Download the Benchmark Report Now