The Event Industry Digital Trend Report 2025

The Event Industry Digital Trend Report 2025

Do you want to know how your campaign results compare to those in your industry? Every year, Tag Digital run 100,000+ paid digital marketing campaigns, specific to events, across over forty countries. 

We have aggregated this data and processed it to create a one of a kind data set to be used for benchmarking and to determine “what good looks like” for your paid campaigns.

The data within this report includes data from campaigns we have run across Google, Meta, LinkedIn and Programmatic.

Get ready to accurately project targets for your upcoming campaigns – specific to your industry, sector and objectives. 


Kickstart your 2025 campaigns with the latest data!

This year’s report includes aggregated data from over 100,000+ event paid advertising campaigns with:

  • 2.7 billion impressions
  • 25 million clicks
  • Over 1 million conversions

What can you expect?

Dive into the latest benchmarking data for paid advertising, this report features data from January to December 2024 broken down by:

  • CPA by Objective, Industry, Region, and Platform
  • CPC by Objective, Industry and Platform
  • CPM by Platform