Google Analytics 4: The Future of Analytics is Here

Written by Anisa Shkupi, Paid Media Manager

Are you tired of staring at your google analytics dashboard, wondering how you can make the information easily digestible and align with your company goals?

Well, get ready because Google Analytics 4 (GA4) is here to save the day, with a whole new world of data insights and features to make your analytics journey more exciting than a rollercoaster ride. So buckle up and let’s take a wild ride through the world of GA4!

4 Reasons Why You Need GA4:

1. Follow Users Wherever They Are With Cross-Device & Cross-Platform Tracking

In today’s world, users interact with your brand across multiple devices and platforms. GA4’s new data model allows you to track user behavior across all these touchpoints! This gives you a more accurate and complete picture of how users engage with your site or app.

2. Get Smarter with Machine Learning Insights

GA4 leverages machine learning to provide you with insights into user behavior and trends. These insights can help you identify opportunities for optimization and better engagement, as well as discover patterns that you might have missed with traditional analytics tools.

Do you need help with your GA4 set up? Download our GA4 Guide now.

3. Enhanced Measurement

GA4’s enhanced measurement feature allows you to track user behavior without having to set up custom events. This makes it easier to get started with analytics and saves you loads of time and effort.

4. User-Centric Analytics

GA4 focuses on user behaviour, not just sessions or page views. This means that you can understand how users are interacting with your site or app and make data-driven decisions that improve their experience.

In short, if you want to stay ahead of the curve in today’s digital landscape, you need GA4.

Do you want to learn more about GA4? 5 Reasons Why You Can No Longer Ignore GA4 Blog post.

At Tag Digital, we have an in-house team of GA4 experts, ready to assist you, we are able to do a full GA4 service and set up, or we can give you peace of mind with our audit service to check your set up is correct.

So what are you waiting for? Let us help you upgrade your analytics game and start exploring the exciting new world of GA4!