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#51 – Staying Ahead in Paid Advertising: Tag Digital’s Innovation Journey – Tag Lab

In this episode our host Beth is chatting to Charlotte and Adam who lead our innovation sessions for the social and google team!

Innovation is at the forefront of what we do at Tag Digital, our team of experts are constantly trialling the latest platform updates and this is thanks to our Innovation Island and Kreative Kitchen lead by Charlotte, Adam and Elisabeth.

Charlotte explains why she wanted to start Innovation Island, a time for the social team to come together to discuss the latest innovations and best practices and how they can feel confident to use these optimisations…

Adam leads Kreative Kitchen with Elisabeth, to give the Google team the same opportunity to try the latest Google innovations confidently in their day to day campaign work.

Listen to the full episode now to find out what innovation means to us, an insight into our innovation sessions and hear Charlotte and Adam’s predictions for future innovations!