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Informa Markets | Fi Global Portfolio 2022 | 365 Campaign

Informa Markets connects thousands of Food and Beverage Professionals through their Fi (Food Ingredients) Global events across EMEA, Asia, Americas, and digital virtual platforms.

Tag Digital worked with long standing client, Informa Markets, to create an always on, 365 marketing campaign to build brand awareness and sign ups to their online community platform.

Fi and Informa Markets run 11 exhibitions across the globe with over 7000+ ingredient exhibitors and 250,000+ unique event visitors.

Paid media campaigns were run across Google and Facebook to achieve brand awareness and online community sign ups.

Overall Campaign Results:

Impressions: 10.5 million

Clicks: 44,000

Community Sign ups: 1047