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Informa Market | Decorex | TikTok Campaign

Decorex is a high-end interior design exhibition, which has brought together the best of the design community each year for 43 years – hosted at Olympia London.

The exhibition is run by long-standing Tag Digital client, Informa Markets. Tag Digital worked closely with Informa to run paid event marketing campaigns to reach their event objectives – drive visitor registrations and boost awareness.

Paid ads were run across TikTok, as part of the wider event promotion campaign. The case study below specifically focuses on the TikTok aspect of the campaign. TikTok was used to increase awareness and generate impressions.

TikTok Campaign Results:

Target Impressions: 245,000

Final Impressions: 3,059,240

(1148.67% over target)