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Informa Markets: Digital Week

Digital Week is a virtual event that spans across 5 days. Created by Informa Markets in response to Covid-19 after they were forced to postpone their annual group of colocated shows. These shows included: IFSEC International, FIREX International, Facilities Show, Safety and Health Expo, Workplace Wellbeing Show and Intelligent Building Europe.

Find out how we helped to generate awareness of the digital event to their existing event audience and to drive new data to the website to generate virtual event registrations from a global audience.

“Tag Digital were quick to help us create a visprom campaign strategy for our newly launched Digital Week. The campaigns delivered new leads and engaged our existing audience, it has given us a strong business case to continue running this type of campaign again in the future”

Lexie Taylor, Marketing Manager, Informa Markets