Server-Side Tracking with Ashley, Head of Paid Media
Google has halted cookie deprecation, but privacy-first is still the best strategy.
We’re back with an updated edition of our previous server-side tracking webinar.
This 10 minute webinar is designed specifically for event marketers and event professionals looking to stay ahead in the rapidly evolving digital landscape.
Unlike traditional client-side tracking, which uses cookies and scripts loaded in the user’s browser to gather data, server-side tracking shifts this process to your server.
If you signed up for our first webinar, you will receive the the updated content, you don’t need to re-sign up!
In this comprehensive session, you’ll learn:
Google’s u-turn on the removal of third party cookies:
- Understand what this means for event tracking and marketing strategies.
- Instead of a dramatic drop-off, there will be a gradual erosion as consumers opt out – the danger here is you might not realise that your third-party cookie pool is getting smaller and smaller.
Introduction to Server-Side Tracking:
- Discover how hosting your tracking data on your own servers provides a secure and privacy compliant.
Benefits of Server-Side Tracking:
- Protect user data and meet privacy regulations while maintaining personalised ad targeting and accurate conversion tracking.