Event Industry Digital Marketing Benchmarking Report

[Download Now] This report provides insight into key industry data to ensure that event organisers know what good results look like. Get on top of your digital marketing strategy for your events now!

What to expect?

Over the last six years Tag Digital has run hundreds of thousands of paid media campaigns across over forty countries …but all with very similar objectives, to drive more:

Registrations
Exhibitor leads
Delegate ticket sales.

We have collated all of this data, anonymised and cleaned it, validated it and used big data processing to create a one of a kind data set to be used for benchmarking and determining “what’s good” in various sectors, countries and for various objectives.

Our organisers often have similar questions …what is a good number of conversions? What is a good cost per acquisition (CPA)?

Event organisers are also often keen to learn about eccentricities within various geographical locations. Everyone always wants to know “what do good results look like?”

We have produced a report to offer event organisers insight into those common questions and to showcase the data that is most interesting for the industry. Get on top of your digital marketing strategy for your events now!