The Practical Classics Classic Car & Restoration Show is a show run by Clarion Events for those looking to ignite their passion to finish a restoration project or simply want to reminisce with family and friends over beautiful completed classic cars.

Tag Digital worked closely with Clarion Events on the 2022 show to run paid media campaigns to deliver visitor ticket sales.

A multi-channel approach was applied to the campaign, using Google Search and remarketing and YouTube, Facebook/Instagram to maximise results.

Overall campaign results:

3670 visitor registrations (168% over target)

635,300 impressions

3070 clicks

709% ROI