#20 – ADWorld Experience: Tag Digital’s Perspective – Tag Lab

Conall and Jamie share their thoughts on ADWorld Experience 2022 in Bologna, learning all things PPC!

The layout of the event stood out to us, it is driven by storytelling and experiences with real-life examples of PPC (Pay Per Click) and CRO (Conversion Rate Optimisation).

The speaker sessions covered both B2B and B2C marketing with an insight into the European markets.

Take a closer look at value-based bidding and attribution models across different platforms, attributing conversions to different touchpoints in the journey.

One of our key takeaways is to make use of your own data to track more website micro conversions to get more value from our campaigns for our clients.

Listen for more in-depth discussions surrounding their key takeaways and insights from the event!