How did Tag Digital achieve 1017% ROI and 58% over target for MJBizCon?

MJBizCon is the largest marijuana and cannabis conference for cannabis professionals by event organisers, Emerald.

We worked with MJBizCon on their paid campaigns for their 2023 event that took place in November 2023 in Las Vegas.

Tag Digital has been working with Emerald for 2 years across different brands. However, this was our first time working on this specific event.

Keep reading to find out how we achieved 1.4K visitor registrations from paid advertising on Google, LinkedIn and Meta…