The Natural Products Expo of America’s leading natural products events for the health and wellness industry. This international exhibition features established and emerging brands launching their latest products and showcasing their most design-led innovations.

Tag Digital worked closely with Informa on the 2022 show to run paid media campaigns to deliver visitor ticket sales.

Campaigns were run across YouTube, LinkedIn, and Google, using a full-funnel approach to move users down the buyer funnel from awareness to conversion.

Overall campaign results:

5,500 visitor registrations

3,800,000 impressions

27,000 clicks