Messe Frankfurt is the largest events, trade fair and congress organiser in the world with annual sales at around €733 million. The organisation’s Dubai-based subsidiary, Messe Frankfurt Middle East, was established in 2002, and currently organises 16 trade fairs across the UAE and Saudi Arabia.

Paperworld 2020 Virtual Fair was the first of the Paperworld events to run on a virtual basis. The brand responded well to the needs of the industry in light of the COVID-19 pandemic. By connecting the world digitally, this virtual trade fair brought together industry’s leading brands to meet and do business.