The Economist Events host over 80 events annually in over 30
countries on topics that convene world-class thought leaders on a
range of strategic business issues.
Sustainability Week is an annual 4-day event that provides
actionable insights and solutions to help businesses on their path to
greater sustainability.
Campaign Objectives:
– Raise awareness of the event and inform users of the switch to virtual for 2020
– Drive free virtual visitor registrations to the virtual event platform
To understand how we approached this project and find out the results, enter your information below and download the full case study report.
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