Rouleur is an independent cycling publisher established over 10 years ago. Rouleur Live is an annual cycling culture show in London featuring big names in the industry and the most exciting brands.
This event aims to connect the biggest cycling stars and fans, showcasing the best bicycles and memorabilia from the sport’s history.
Tag Digital worked with Rouleur to generate visitor registrations and brand awareness for their event, Rouleur Live 2022.
Paid media campaigns were run across Google and Meta to achieve their key objectives.