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Informa Markets: Virtual Palm Beach International Boat Show

The Virtual Palm Beach International Boat Show 2020 is run by Informa Markets and was the first ever virtual version of Palm Beach International Boat Show. The Virtual Palm Beach International Boat Show is dedicated to connecting the community of passionate yachting and marine enthusiasts with almost 500 premier exhibitors.

“We used a new agency called Tag Digital, which our digital advance team source and manage. They did a programmatic campaign that was both nationwide but also really stuck to the heart of where our core audiences are, so throughout the entire South Florida region. Nationally we did lookalike and matching campaigns to try to find new audiences and we were very successful at reaching that goal” 

Lana Bernstein VP of Marketing, Informa Markets

Find out how we drove new users to the website generated over 2,700 visitor registrations for the event. 

To understand how we approached this project and find out the results, enter your information below and download the full case study report.




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