London, United Kingdom

The Results

38% ahead of YOY through PPC
16% of all global subscriptions from PPC
67% retention rates from PPC

What was the goal?

To drive subscriptions globally to the magazine, measured on a monthly last click attribution.

“We have used Tag Digital for almost two years now, they run our PPC activity across, search, display, google and social. The team have been fantastic in developing a multi-platform strategy which has proven to increase our YOY subscription numbers. With specialists in each area it has been great to work with each team member to get the best out of each campaign and channels used. With a two way stream of ideas consistently flowing, nothing seems to phase them and we look forward to continuing our partnership into the future.”

Chloe Thompson
Audience Development, New Scientist

How did we do it?

Search, remarketing, display & social across Google & Facebook.


Everybody searches and search is a crucial part of our campaign builds.

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Ensuring an integrated approach and reaching your potential customer on social is key.

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Display is where we go to drive our new users and data.

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