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Informa Markets: Licensing Week

Running for the first time as a digital event in 2020, Licensing Week Virtual is The Global Licensing Group’s 5-day virtual program, in partnership with Licensing International. This year Licensing Expo was cancelled and Licensing Week Virtual offered an alternative meeting place for the global licensing industry. The challenge they faced was to be a successful virtual event and to effectively engage with the audience. 

Find out how we helped to drive virtual event registrations from a global audience for Licensing Week Virtual.

To understand how we approached this project and find out the results, enter your information below and download the full case study report.




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