Platform Cost Trends 2025 Session with Jack Butler
If you’ve noticed that your paid media campaigns are costing more for the same results, you’re not alone.
2025 is shaping up to be the most expensive year for paid media in the last five years, and there’s a lot going on behind the scenes to explain why.
In this 10-minute webinar, Jack Butler, our Group Director of Paid Media, breaks down the latest trends driving up costs across platforms like Google, Meta, and LinkedIn, and shares practical advice for adapting your strategy to get the best results.
Sign Up NowIn this session, you’ll learn:
Why Your Costs Are Going Up:
- Find out what’s really driving the increase in CPCs and CPMs, and why it’s not just about more competition.
The Impact of AI and Algorithmic Bidding:
- Jack explains how tools like Performance Max and Advantage+ are affecting your costs, and how to use them to your advantage.
What You Can Do to Make Your Campaigns Work Harder:
- Get straightforward strategies for adjusting your campaigns to rising costs and making the most of your budget.