[Webinar] Navigating the Future: Mastering Server-Side Tracking

Server-Side Tracking with Ashley, Head of Paid Media

Join us for an insightful webinar designed specifically for event marketers and event professionals looking to stay ahead in the rapidly evolving digital landscape.

What is Server-Side Tracking?

Server-side tracking is a method of collecting and processing data directly on your server rather than relying on the user’s browser. Unlike traditional client-side tracking, which uses cookies and scripts loaded in the user’s browser to gather data, server-side tracking shifts this process to your server.

As the use of third-party cookies declines, it’s crucial to understand and implement server-side tracking solutions to maintain accurate event tracking and compliance with new privacy regulations.

In this comprehensive session, you’ll learn:

The Decline of Third-Party Cookies:

  • Understand the shift from third-party cookies and what it means for event tracking and marketing strategies.

Introduction to Server-Side Tracking:

  • Discover how hosting your tracking data on your own servers provides a secure and compliant alternative to traditional third-party platforms.

Benefits of Server-Side Tagging:

  • Protect user data and meet privacy regulations while maintaining personalised ad targeting and accurate conversion tracking.

Don’t miss this opportunity to future-proof your event tracking strategy and stay compliant in an ever-changing environment…