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[Virtual Event Case Study] How Informa Markets Uses Event PPC Marketing to Promote Digital Week

[Virtual Event Case Study] Find out how we helped Informa Markets successfully pivot to virtual

Informa Markets

Digital Week is a virtual event that spans across 5 days, created by Informa Markets in response to Covid-19 after they were forced to postpone their annual group of colocated shows. These shows included: IFSEC International, FIREX International, Facilities Show, Safety and Health Expo, Workplace Wellbeing Show and Intelligent Building Europe.

Tag Digital were able to support Informa Markets to adapt their event marketing strategy as their 2020 show went virtual.

With a quick turnaround between the live show and digital show, Informa Markets needed support to generate awareness of the virtual event to their existing event audience and to drive new data to the website to generate virtual event registrations from a global audience.

“Tag Digital were quick to help us create a visprom campaign strategy for our newly launched Digital Week. The campaigns delivered new leads and engaged our existing audience, it has given us a strong business case to continue running this type of campaign again in the future”

Lexie Taylor, Marketing Manager, Informa Markets

To learn more about Digital Week and the results of the event PPC marketing campaign, download the full case study here:

Get in touch with the Tag Digital team for more information on how we can help you to market your virtual and in-person events.