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The Virtual Event Marketing Benchmark Report

The Virtual Event Marketing Benchmark Report

Tag Digital Partners With Virtual Events Institute 

As we move to a world where the future of events will be a blend of digital and physical experiences with community at the core, data and metrics will be more critical than ever.

As paid media specialists dedicated to the global events sector, Tag Digital support event organisers reach their goals across events, content and other digital products using search, programmatic and social advertising. Tag Digital are excited to be partnering with Virtual Events Institute, to support them on training modules and content as well as continue to push each other forward to provide more value for our clients in what has been a really tough 18 months.

VEI has always had a clear mission, to work with events professionals across the globe to support this digital transformation. Through their training, community and insights, they aim to bring the events industry together to identify and share best practices.

The Virtual Event Marketing Benchmark Report

In this report we want to understand:

  • What are the global trends across virtual events? 
  • What does good look like for virtual events? 
  • What are the key metrics we can use for benchmarking .. across cost per acquisition/click through rate/conversion rate?

In 2020, Tag Digital released the Event Industry Digital Marketing Benchmarking guide, looking at data across all sectors and objectives. With the increased volume of virtual events in the last 18 months, we have now created another report looking solely at virtual events and have launched this one in partnership with the Virtual Events Institute

Laura Davidson, Director at Tag Digital

In the creation of The Virtual Event Marketing Benchmark Report, we have collated all of this data, anonymised and cleaned it, validated it and used big data processing to create a one of a kind data set to be used for benchmarking and determining “what’s good” in various sectors, countries and for various objectives. 

This report provides high-level information from organisers at the forefront of digital events, the report has established what the benchmarks for excellence are and helped answer the questions asked by event organisers across the globe.

VEI Training Program

The VEI Training Program pays particular focus to many of the critical elements raised in the report and is a fantastic learning tool to help you upskill and match the most successful metrics highlighted in this report. For more information about how VEI is advancing the next generation of event professionals, please visit 

29 June 2021