Adapting to a New Era of Event Behavior
Gen Z has already overtaken Boomers in the workforce, bringing new expectations that are reshaping events.
They crave authentic, in-person connections, yet most organizers still haven’t evolved fast enough to meet their needs.
Our exclusive live session, created in collaboration with mdg and Freeman, reveals how you can adapt your event strategy for this new era.
Join Nicola Shaw and Sara Baliti from mdgxtag as they break down everything you need to know for successful marketing in 2025 and beyond.
Don’t miss out. Be the first to get the link when it goes live, sign up today and make your strategy ready for this new era of marketers.
What Can You Expect?
Understanding the Gen Z Paradox:
The most digitally connected generation is also the most isolated, discover what that means for event organizers.
How to Reach the Modern Event Goer:
From soft-skill development to community-building, discover proven ways for events to truly resonate.
Freeman’s Latest Trend Report:
Dive into brand-new insights shaping the future of events and find out how you can implement in your strategy.
365 Marketing for Year-Round Impact:
Replace the outdated funnel with the Infinity Content Loop, keep your audience engaged well after your event.
Are You Ready To Adapt to the New Era of Event Behavior?
Don’t risk falling behind while your audience moves forward.
This live session will give you the insights and strategies you need to connect with today’s event goers, unlock the Gen Z paradox, and future-proof your event marketing.