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Spotlight on Jess – Paid Social Team Lead

Tag Digital Team Spotlight

Jess has been at Tag Digital for nearly 5 years, she has progressed into her role as Paid Social Team Lead. See what Jess has to say about her career journey at Tag Digital so far…

What did you do before working at Tag Digital?

I graduated from Robert Gordon University and got a job in an automotive company, where I did my year-long placement (part of my degree).

I was a Digital Marketing Specialist and then specialised in Search Engine Optimisation before I moved to Glasgow to start my career at Tag Digital.

What attracted you to working at Tag Digital?

One of my friends Fiona left the automotive company we worked at together to join Tag Digital – we kept in touch and she told me she loved working here and that the culture was great! She sent Laura, Tag Digital CEO, my CV, and the rest is history.

After working in-house doing Digital Marketing, I was excited and keen to get into fast-paced agency work and was given an amazing opportunity to specialise in Social Media – which is my passion.

How long have you worked at Tag Digital?

5 years in October – Time flies when you’re having fun!

Steph, Jess and Nicola exhibiting at Confex in London

What is your role at Tag Digital? How has this changed over the years?

When I joined Tag Digital, I started at entry level. Once I developed my knowledge, skill set and confidence I was promoted to a manager, then eventually to a senior staff member.

For the last year I have been supporting and managing a team of 3 as a Paid Social Team Lead.

What does your role as Paid Social Team Lead entail?

As a team lead, I still manage and build campaigns across a variety of social media platforms and deliver successful social media campaigns for our clients.

I also help drive the direction of my team and have a responsibility to support & mentor my direct reports with campaign strategy, innovative ideas, client relationships and their own personal development. 

My role changes from day-to-day (no two days are the same) but also includes project assignment, goal setting, weekly 121 check-ins with my team and holiday approvals! 

I enjoy guiding my team to unlock their full potential, build their knowledge and flourish at Tag Digital!

It’s been great for me to grow professionally, put new skills into practice and inspire my team to produce their best work!

David, Jess & Kirsty in Amsterdam for a client presentation (left) – Jess & David at a client visit in London (middle) – Ben Lomond 2024 Team Challenge (right)

What’s your favourite thing about your job?

I love that social media is always changing and adapting to the latest trends. Also, I really enjoy testing new innovations and developing new strategies based on how the platforms evolve. There is always something new to test.

What do you enjoy most about working at Tag Digital?

Tag Digital is the best place I have ever worked. The culture is great and you are more than just a number – which is very, very rare. I have realised this is very important for me to have in a workplace. 

The management team are amazing mentors and we have an incredible team. I have met some of my best friends at Tag Digital.

I have travelled to Amsterdam and London to present client workshops, this has been a great experience!

The opportunities that Tag Digital offer are incredible for both personal and professional growth, in September 2023, the team went to Palma in Mallorca for the weekend to celebrate hitting our end year target! This was an unreal experience with the whole team after a year of hard work!

What is the best thing you have learned since working at Tag Digital?

It’s got to be learning how to believe in myself and my abilities. My confidence has grown massively since my first day, thanks to the help of Laura, Alex, and the team providing constructive feedback throughout my career. They’re always pushing me to be the best version of myself.

Also, I have been given amazing opportunities for personal growth and development. I’ve represented the company at various events that pushed me outside of my comfort zone, giving me the chance to thrive and allowing me to grow within the company.

Jess, Jamie & Conall in Bologna at AdWorld & Jess and team in Palma for Tag Away 2023

If you would be interested in joining us, we are still on the lookout for the roles listed below. Please send your CV to

Paid Social Manager

Paid Media Manager

20 June 2024