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Spotlight on Drew – Senior Paid Social Manager

Tag Digital Team Spotlight

Drew joined Tag Digital in October 2021, in that time he has progressed into his role as Senior Paid Social Manager.

Keep reading to see what Drew has to say about his career journey so far…

What did you do before working at Tag Digital?

I had been studying for my Masters degree in Business Analysis at the University of Strathclyde. Prior to that I was in Edinburgh for my Undergraduate. 

What attracted you to working at Tag Digital?

The company culture from Tag’s social media presence intrigued me, and it felt to me like Tag Digital was going to be a great place to work.

Additionally, considering I had spent the entirety of my Masters indoors during the worst of the pandemic, I liked the hybrid structure of having a physical office.

How long have you worked at Tag Digital?

Since October 2021, so 2 years and 9 months!

What is your role at Tag Digital? How have you progressed since you started?

I have recently been promoted to a Senior Paid Social Manager, having started as an Executive for a year then moving to Paid Social Manager.

What does your role as Senior Paid Social Manager entail?

I set up, manage, monitor, and report on campaigns on the main social channels we incorporate, Meta and LinkedIn.

However I have experience with running ads on Pinterest, Reddit, and TikTok as well. I am also a member of Tag Digital’s Wellbeing Team as the Mental Health Champion, where I run mindfulness sessions once or twice a week.

I also work closely with our AI Agency Innovations, and help run our Generative AI Creative Service.

Drew and the winning team at Tag Lab, our quarterly innovation day & meeting for mindfulness.

What do you enjoy most about working at Tag Digital?

We have a very friendly team here at Tag Digital, and I’ve thoroughly enjoyed getting to know everyone both new and established!

I also appreciate that we have fun as a team and invest in that aspect of our roles too.

What is the best thing you have learned since working at Tag Digital?

I’ve enjoyed learning about the innovations from other teams like Google and Growth, and how those things can fit into the wider picture of our business and the advertising landscape.

What is a standout moment in your career so far?

Tag Away in 2023 was an unforgettable experience, and I’ll always cherish that!

It was also great hosting another fellow American in our Glasgow office when Tony, our new US Growth Manager visited for the week.

Drew and some of the team in Palma for Tag Away 2023.

What’s your favourite thing about your job?

I really enjoy bringing about new innovations within the paid ad space, it feels very rewarding!

If you would be interested in joining the Tag Digital team, we are still on the lookout for the roles listed below. Please send your CV to

Paid Social Manager

Paid Media Manager

June 2024