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Spotlight on Conall – Paid Media Team Lead

Tag Digital Team Spotlight

Conall joined Tag Digital in December 2021, he has progressed into his role as Paid Media Team Lead. Keep reading to see what Conall has to say about his career journey so far…

What did you do before working at Tag Digital?

I worked at another Glasgow agency and worked across all ends of digital marketing, doing Google, Facebook, Programmatic, Twitter, Reddit and Facebook messenger bots too actually, the works…

Before that I did a degree in Business Management at University of Dundee.

What attracted you to working at Tag Digital?

I found Tag Digital mostly by luck, I was looking for a change from my previous agency and wanted to find a role that was more specialised in PPC.

I seen the role posted on LinkedIn and reached out. After an initial chat to the leadership team I knew this was somewhere I wanted to be.

How long have you worked at Tag Digital?

I think it’s been just over 2 and half years! I’ve been at Tag Digital since December 2021.

What is your role at Tag Digital? How has this changed over the years?

I am a Paid Media Team Lead. In my time here I’ve been fortunate enough to see great progression and I’ve developed immensely since joining thanks to the great team around me.

I started at entry level Paid Media Executive, progressing to Paid Media Manager, Senior Paid Media Manager on up to Paid Media Team Lead which I started in April 2024.

What does your role as Senior Paid Media Manager entail?

I have the privilege of managing a team of four Google experts, helping them with their goals, queries and career progression.

Day to day I’m also still in the platforms building and managing Google, Microsoft & Programmatic campaigns. Chatting with clients, media planning + delivering results 🙂

What do you enjoy most about working at Tag Digital?

The culture is second to none, few agencies could say they have a team this happy and motivated.

Everyone, including the leadership team, are transparent about how they’re doing.

There’s an incredibly welcoming and positive atmosphere in the office, everyone is keen to deliver the best for each other & our clients and the team enjoys themselves along the way. 

I have been lucky to travel to events like Confex in London and AdWorld in Bologna with the Tag Digital team! These experiences have added to my professional and personal development!

Google Team – Conall & Nicola (Head of Growth) at Confex 2024 – Conall, Jess (Social Team Lead) & Alex (CTO) at Growth Management Course

What is the best thing you have learned since working at Tag Digital?

When to say no and the ability to have confidence in myself to push back, when appropriate.

What is a standout moment in your career so far?

A standout for me has been being a mentor for one of the apprentices that joined our team in September.

Having started my marketing career as an apprentice originally it’s been great to support someone else and watch them grow so well into the role and team.

Another stand out moment has to be celebrating hitting our 2023 target with a weekend in Palma in Mallorca, this was an unforgettable weekend with the whole team that was incredible from start to finish!

Tag Away 2023 in Palma , Mallorca

What’s your favourite thing about your job?

The team – I can honestly say that the team at Tag Digital are among the most knowledgeable in the world for event marketing. They set the standard for event marketing and are constantly testing new innovations.

They’re not bad company for a few pints or Bongo’s bingo either.

If you would be interested in joining the Tag Digital team, we are still on the lookout for the roles listed below. Please send your CV to

Paid Social Manager

Paid Media Manager

June 2024