[Listen Now] What is the Event Marketing Funnel Approach?
In this episode of The Tag Digital Squadcast, pay-per-click (PPC) specialists, Jonny & Jamie tell us more about the event marketing funnel approach and the audiences that are used at different stages of the funnel.
The PPC marketing funnel is a concept that describes the customer journey from the awareness stage all the way down to the actual purchase. This funnel allows us to segment our audiences by user intent to create the best possible strategies and to serve the right messages to the right people, at the right time.
Just in case you missed the previous episodes, listen here:
What Makes Event PPC Marketing Different?
Exhibitor Promotion Strategies You Need to Know For Your Event
How to Use Visitor Promotion Campaigns to Successfully Market Your Event
How to Adapt Your Event Marketing Plan for Covid-19
The Data Benchmarking Tool for Event Marketing
