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NotebookLM for Event Marketing

NotebookLM for Event Marketing

Written by Alex Velinov, Chief Technology Officer and Adam Campbell, Senior Paid Media Manager

Event marketers need tools that simplify complex tasks, streamline workflows, and deliver insights that drive results.

At Tag Digital, we recently introduced NotebookLM, a versatile AI tool designed to transform the way teams work with information.

In a recent internal session, Adam and Alex explored how NotebookLM can help event marketers manage data, improve collaboration, and create more impactful campaigns. Below are our key insights and practical applications for event marketing.


What is NotebookLM?

NotebookLM is an AI-powered tool that helps users interact with content in a smarter way. It integrates seamlessly with platforms like Google Workspace and supports a range of content formats, including PDFs, text files, and YouTube videos.

Some of its most valuable features include:

  • Analysing and summarising documents such as contracts, reports, and policy papers.
  • Answering natural language queries to provide clear, actionable information.
  • Generating FAQs, study guides, and podcast-style audio summaries.
  • Building collaborative knowledge hubs for team use.

While it has some limitations, such as browser-only access and no offline functionality, NotebookLM offers a powerful way to optimise workflows.


How NotebookLM Enhances Event Marketing

  • Streamlining Campaign Reporting:
    • Simplify post-campaign reporting by processing briefs, media plans, and results.
    • Event marketers can generate summaries or delve into specific platform performance to inform future strategies.

  • Managing Client and Project Information:
    • Centralising client communications and project details in NotebookLM makes it easy to retrieve essential information.
    • This ensures teams stay organised and responsive during fast-paced campaigns.

  • Simplifying Complex Documents:
    • For contracts or policy documents, NotebookLM extracts key terms, obligations, and compliance requirements.
    • This allows marketers to focus on the key points without wading through pages of detail.

  • Building Knowledge Hubs:
    • Teams can use NotebookLM to create shared repositories of key documents and assets.
    • This improves collaboration and ensures important resources are always accessible.

  • Supporting Research and Insights:
    • Whether researching a new platform, analysing competitor strategies, or understanding a client’s industry, NotebookLM combines multiple sources into actionable insights that guide better decision-making.

  • Creating Meeting Knowledge Bases:
    • For recurring meetings, such as internal brainstorming sessions, NotebookLM helps archive and summarise presentations and discussions.
    • This allows team members to catch up easily and revisit important content when needed.

Tips for Using NotebookLM Effectively

To make the most of NotebookLM for event marketing:

  • Use high-quality, well-organised source materials for better results.
  • Break down broad queries into focused, specific questions.
  • Consistently name and organise notebooks for easy navigation.
  • Regularly update content in your notebooks to maintain relevance.

    Why NotebookLM is Essential for Event Marketing

    NotebookLM offers event marketers a way to save time, reduce complexity, and improve the quality of their insights. By using its advanced features, teams can focus on creating engaging campaigns and delivering value for their clients.

    If you are looking for innovative ways to transform your approach to event marketing, tools like NotebookLM are a step toward smarter, more efficient workflows.