Introducing The Brand New Tag Digital Event Marketing Podcast Series – The Tag Digital Squadcast.
In the first episode of The Tag Digital Squadcast, event pay-per-click (PPC) specialists, Jonny and Jamie, discuss the elements that make event PPC marketing campaigns different to any other PPC campaigns. They share their expertise to help ensure that your event marketing strategies will drive event success.
What To Expect In Episode 1?
- An overview of visitor promotion (Visprom) and exhibitor promotion (Exprom)
- How to effectively manage budget spend throughout an event PPC marketing campaign
- The importance of conversion campaigns for driving event attendance
- Cost-per-acquisition (CPA) trends to expect during event PPC marketing campaigns