Back to news

[Podcast] Episode 6: What is the Event Marketing Funnel Approach?

[Listen Now] Episode 6: What is the Event Marketing Funnel Approach?

In episode 6 of The Tag Digital Squadcast, pay-per-click (PPC) specialists, Jonny & Jamie tell us more about the event marketing funnel approach and the audiences that are used at different stages of the funnel.

The PPC marketing funnel is a concept that describes the customer journey from the awareness stage all the way down to the actual purchase. This funnel allows us to segment our audiences by user intent to create the best possible strategies and to serve the right messages to the right people, at the right time.

The Event Marketing Funnel
Image Above: The Event Marketing Funnel

Just in case you missed the previous episodes, listen here:

Episode 1: What Makes Event PPC Marketing Different?

Episode 2: Exhibitor Promotion Strategies You Need to Know For Your Event

Episode 3: How to Use Visitor Promotion Campaigns to Successfully Market Your Event

Episode 4: How to Adapt Your Event Marketing Plan for Covid-19

Episode 5: The Data Benchmarking Tool for Event Marketing

Subscribe to keep up-to-date with the latest tips and trends in the industry and to learn more about how to successfully promote your event.