[Listen Now] Episode 5: The Data Benchmarking Tool for Event Marketing
In episode 5 of The Tag Digital Squadcast, PPC Specialists, Jonny & Jamie share more information on the data benchmarking tool built by Tag Digital for event marketing. The tool is based on data from over 100,000 event campaigns that Tag Digital have run.
Through using the tool, Tag Digital can project the cost of a campaign in any region, for any budget and sector. This tool helps to benchmark “what is good” and help organisers budget for launch and for more established shows.
Just in case you missed the previous episodes, listen here: