Google Smart Creatives and Why They Work Best for Your Events
Smart Creative solutions are a great idea for marketing your event. They use machine learning that analyses millions of signals in real-time to show the right message, to the right customer, at the right time.
So instead of having to spend time manually optimising ads for your event, you can get better results faster with the help of Google’s automated solutions.
The Three Core Principles of Google’s Smart Creatives Are:
- Work Faster
- Work Smarter
- Win More
Work faster is simple. Rather than spending hours, days or weeks creating what we think is the perfect creative, we can feed Google’s machine learning with assets, key messaging and USPs of your event and let the system decide what works for each user in real-time. We don’t have the power to manually profile these users, but Google’s machine learning does.
2. Work Smarter
By working faster, this makes us work smarter. We don’t have to spend time A/B testing ads or specific messaging at certain times of the day for your event because Google’s machine learning can do this for us much faster and with a far greater understanding of each individual user’s intent.
3. Win More
By working faster and working smarter, ultimately we can win more. Smart Creatives adapt to fit any sized ad slot on Google’s Display Network (GDN) and this, combined with machine learning’s ability to profile each user, means we can reach your attendees with the right message, at the right time.
For more information, get in touch with our team. We’d love to hear from you.