Take a look at video 2 of our 4 part series to learn more about making the most of geofencing to boost event awareness.
There can be mixed results with geofencing, as we might say we want to target everyone who is at the Dubai World Trade Center for example. That is going to pick up lots of different people including drivers or food venues too. We therefore want to layer our targeting with something else so we have different criteria and not just the location they are targeting. It definitely can work, particularly in the more controlled environment of layered targeting.
If you missed the previous video in the series, you can take watch it here:
Get in touch with the team to learn more.