[Live Session] Google Analytics 4: What you need to know and why you should act now

Thursday 9 June, 2022 | 3PM BST | 10AM ET | 6PM GST

Google recently announced: “We will begin sunsetting Universal Analytics — the previous generation of Analytics — next year. All standard Universal Analytics properties will stop processing new hits on July 1, 2023“.

Alex Velinov, Chief Technology Officer at Tag Digital, will share more information on what’s new, what you need to know, and why you really need to act now to prepare for the not so distant future of Google Analytics 4.

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