The Tag Digital team recaps highlights from this year’s #ConnectMP event.
If you don’t have Connect Marketplace on your radar as an event to attend, here’s an early notice to save August 17-19, 2020 in New Orleans on your calendar!
The Tag Digital team is recently back from this fantastic three-day event, where we were able to meet event industry professionals from a broad range of sectors and make beneficial business connections.
Francesca and Shannon attended the event on behalf of the Tag Digital team, fielding questions in the ConnecTECH zone about using pay-per-click advertising to grow event reach. Produced by DAHLIA+, the ConnecTECH zone and ConnecTECH Showcase tours brought more than 25 experiential event technology exhibitors to showcase their products for attendees to see, touch and feel how they can take their events to the next level.
One trending topic on the ConnecTECH Showcase tours was using pay-per-click (PPC) digital campaigns across search, social, display, and video platforms to successfully grow events. The attendees we spoke to were surprised to learn that the campaigns that we run can drive up to 30 percent of their event’s results!
In addition to answering questions in the Showcase and during the tours, Shannon and Francesca each attended more than 40 prescheduled one-to-one appointments with event organisers, planners, and suppliers in the Expo and Association tracks. These valuable conversations represent what ConnectMP is truly about – helping attendees, organisers, and suppliers connect and develop new business relationships.
And if that weren’t enough, Francesca and Shannon also participated in the #eventicons video podcast, where they talked about event PPC and explained why it needs to be part of any event organiser and planner’s marketing strategy. Even if you weren’t at ConnectMP, learn more about this trending topic by watching the video podcast from minute 55 by clicking here.
After all the activity at ConnectMP, luckily we can catch our breath before heading off again. Next up – we’ll be at the Event Organisers Summit in October, exhibiting at Event Tech Live in London, November 6-7 and then back across the pond for IAEE Expo! Expo! In Las Vegas, December 3-5.
Want to learn more about the benefits of using PPC for your events in the meantime? Talk to our team!