Video 1 of a 4 part series we have created to give insights into using geofencing most effectively to boost event awareness.
Geofencing is a type of advertising where we are looking at a specific location. For example we might be thinking about a competitor event and we are interested in the people that are attending that event. We would be able to target a specific location or a venue to say we want to show ads to all the people that are attending over the next couple of days and we can do that on any platform, Google, Facebook, LinkedIn or Twitter.
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