What are the best channels for an event marketing PPC campaign?
With PPC you can definitely test various channels but you should start with channels and campaigns that are generally going to work best first. Your agency should start with Search, they should start with re-targeting, then add some Social into the mix. As the campaigns builds and grows, you can add Display and video, which are more top of the funnel, middle of the funnel campaigns designed to build traffic, build awareness and push users down the funnel into the campaigns that will perform the best. You can work across Google, Bing, Facebook, Instagram, YouTube and Linkedin but you can also use other platforms like Naver, Yandex or Baidu. Your agency should consider your requirements for international and then build a campaign that best suits those requirements.
You would want them to do the channels and campaigns that are going to work the best first and then as those campaigns grow, try the other types of campaigns that will help the overall results build.
Talk to the Tag Digital team to learn other best practices for maximising your event PPC.