Event Professionals Guide to ChatGPT.
Stephanie Bruce, Marketing Manager, with credit to Alex Velinov, Chief Technology Officer, shares 10 different ways event professionals can use ChatGPT.
We are sure you have seen the hype about ChatGPT.
For those who haven’t (where have you been?!). For your reference, ChatGPT was developed by OpenAI and is a variant of the Generative Pre-trained Transformer (GPT) language model. It is trained on a large dataset of text and learns to generate human-like responses to a given prompt.
Before everyone starts to panic, it is unlikely ChatGPT is going to take your job, but it will be worthwhile learning more about the model and using it to our advantage as marketers.
If you don’t, you will get left behind in this ever-evolving digital world. Let the AI chatbot complement our jobs, rather than take over. This will give us more time to focus on our more creative tasks.
As marketers, we always have 3 million things to do and it feels like there aren’t enough hours in a day to get it done. This blog shares 10 ideas for utilising the chatbot as an event professional, not forgetting to mention the challenges we face and things to watch out for when using ChatGPT.
Here are some key points that you must take into consideration before using ChatGPT:
ChatGPT is not…
- A silver bullet
- It is not a magical weapon that will solve everything
- A one-size-fits-all solution
- A trustworthy source of truth
- A saviour for all our problems
- Start a conversation on its own
- Understand our own context
- We need to provide as much detailed context
- Guarantee the accuracy of its output
- Not all data is accurate. We asked ChatGPT about our competitors and it gave us responses that were fabricated.
- Access information dated after 2021
“ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers” Help Scout
It is not the source of truth. Unfortunately, at times it is difficult to tell fact from fiction if you ask it a question that you do not know the answer to.
All responses from ChatGPT must be checked before the content is used, otherwise, it could spread fake news, so be cautious of this!
That being said, there are lots of ways to utilise the chatbot that should pose no risk, and instead complement your day-to-day and save you some time.
Here are 10 quick ideas for utilising ChatGPT as an event professional:
1. Generate content ideas
ChatGPT can brainstorm creative content ideas for blogs or social posts based on a specific keyword. The screenshot below shows an example of ideas based on the keyword “event marketing”.
Some of the ideas might not be relevant, but you can always give more detail and context if you have it to hand. This is great when you are in need of some inspiration.
Before you even think about using ChatGPT to write blog posts for you, Google can penalise AI-generated content, so always make sure to have human oversight too.
The content generated for a blog might also be inaccurate so in my opinion, it isn’t worth it.
2. Plan social media posts
If you are struggling with where to start with planning your social media posts, ChatGPT can help. It is probably unlikely that you take every suggestion and execute it, but it is definitely useful for helping pull your social media posting plan together, along with providing ideas that you might not have thought of.
You often have to prompt more than once to get the type of response you need.
The posting times shown in the screenshot below should be best practices for posting times across social platforms based on the request, but it is quite likely ChatGPT has actually made them up.
This is an example of when it is difficult to separate fact from fiction with ChatGPT.
3. Give inspiration for compelling captions and copy for social media posts
ChatGPT can save you time by generating captions for social media posts, or at least provide you with ideas for captions. The more detailed a prompt you give, the better the output will be.
If you want the copy tailored to specific audiences, make sure to provide this information upfront.
Remember to bear in mind that your competitors could be asking ChatGPT the same thing, which would result in the same blog topics – this wouldn’t be very authentic.
4. Keyword research
Type in some of your target keywords to ChatGPT, and ask for related keywords. ChatGPT will generate a list of keywords within a few seconds, much more quickly than it would have been for you to find the keywords using more traditional methods.
The ChatGPT suggestions might also be ones you had not thought of.
5. Summarise long pieces of content
If you send ChatGPT the long piece of content and ask for it to summarise the content. You can also specify how many words you would like the summary to be and in what format, for example, in bullet points.
By asking ChatGPT to do tasks like this, you can help take some burden off your team.
If you are conducting research on a specific topic, you can input it to ChatGPT to get a summary of what you are reading and save yourself time. Be cautious that there is the potential for key pieces of information to have been missed.
Follow-up emails and lead nurturing emails can take time to write, as well as being tedious at times. We can use existing email templates, and share them with ChatGPT and ask it to write a new follow-up email template that matches the tone of voice of the existing template. You are likely going to have to make some edits, but it helps you get started.
6. Composing email subjects and templates
Often event professionals have so much to think about, it is difficult to think of creative email subject lines. ChatGPT can help us here too.
7. Fun and exciting ideas for your event format
Event professionals can be guilty of running the same type of event every year. The industry is saturated, so you really need to stand out. You aren’t going to stand out from the crowd by doing the same thing over and over again, especially if you do the same as everyone else. Be different, remarkable, and memorable.
We can use ChatGPT to help come up with some fun, creative ideas. Even though you might not want to use all (or any!) of the ideas, it definitely works by asking the chatbot the question.
8. Check and update spelling and grammar
Copy and paste the text and ask ChatGPT to proofread the text and correct it for spelling and grammar. It also works well in many languages. ChatGPT will present the updated block of text to you, and to find out what has been corrected, prompt Chat GPT with: “Explain the grammatical errors that have been corrected, including an explanation of the rule.”
9. Virtual event assistant
ChatGPT could be used to assist attendees during virtual events, answering questions and providing information.
This one comes with a warning, as at this stage even ChatGPT says “Please keep in mind that while ChatGPT can assist you with such tasks, it’s highly recommended to review the generated content and make necessary editing as it might contains errors or not be applicable in all cases.”
10. Help find an event venue
As a reminder, ChatGPT does not have access to information dated after 2021. You can still ask ChatGPT where to host an event for 1000 digital marketing professionals in London City. ChatGPT gives you a list of potential venues, which might help you on your hunt.
The Art of Using Prompts:
- Set the context of the situation:
- Describe which information you will provide:
“I will provide…”
- State what do you expect:
- Provide the information you promised
Reid Robinson at Zapier shared a useful blog on “How to Write an Effective GPT-3 Prompt”. Take a read of the blog to find out how to get the output you’re looking for from ChatGPT.
ChatGPT is an extremely powerful tool for event professionals, so make sure to factor some time into your week to explore the platorm. Make sure you are aware of all the risks associated with the bot.
“Using ChatGPT is like playing with fire: fun and useful, but you can get burnt” Rhys Wesley, The Content Flywheel
The Tag Digital team will be sharing more content on uses for ChatGPT in the coming weeks.
In the meantime, read our blog How to Utilise ChatGPT in Marketing (A resource list created by Alex Velinov, Chief Technology Officer.
Follow Tag Digital on our social channels and let us know what you use ChatGPT for: