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Generative AI and the Future of Marketing

What is Generative AI and how can you use it to market your events? This is one of the most common questions right now as new AI tools are introduced…

Don’t worry if you are overwhelmed with all of the AI innovations, this blog will help you understand how you can use different AI tools to streamline your marketing.

What is Generative AI?

Generative AI is a type of artificial intelligence designed to create new content, systems designed to create new content that is similar to, or indistinguishable from, human-generated data.

These systems use machine learning techniques to generate new data, such as images, text, music, and more, based on patterns and examples found in the training data.

Alex Velinov, Chief Technology Officer at Tag Digital, did a webinar on Generative AI and the Future of Marketing, watch it now on YouTube.

What content can you create?

Generative AI allows you to create text, images, audio and video content. We’re going to explore what you can create and what tools are best to create these.

Generative AI Text Content

  • Translation
  • Classification
  • Sentiment analysis
  • Grammar and spell checking
  • Repurpose existing content
  • Summarise other forms of content (e.g. webinar video)

Let’s put that into context for an event professional…

  • Straplines and slogans for your paid ads
  • Titles and topics
  • Blogposts and articles 
  • Social media copy
  • Ad copy
  • Video and podcast scripts
  • Product descriptions
  • Email copy
  • Surveys and poll ideas
  • Website copy 

Text-based AI Platforms

  • ChatGPT
  • Bing Chat
  • Google Bard
  • Claude 2
  • Jasper

We understand there are a lot of different AI tools, to make it easier to understand we have compiled a list comparing ChatGPT, Google Bard, Claude 2 and Bing Chat.

Download it now to find out the unique features, privacy options, capabilities and limitations for each AI chatbot…

Generative AI Image Content

This is an exciting innovation, you can now start with a text prompt and generate an image. There is no need for using boring stock images, you can explore what is possible.

ai generated image by midjourney

What images can you create?

  • Artistic images
  • Photorealistic images
  • Graphic design
  • 3D models
  • Virtual characters & avatars
  • Textures and patterns 

Do you want to learn more about AI Generated Images? Read our blog, Introduction to Generative AI Creative in Marketing

ai generated image by midjourney - patterns

Do you want to be one of the first to run ads with GenAI graphics? Download our Generative AI Ads Brochure and unleash the power of generative AI in advertising

How can event professionals use Generative AI Images?

  • Logos and brand visuals
  • Product development
  • Graphics for blogposts and articles 
  • Social media posts
  • Paid advertising graphics
  • Emails
  • Newsletters

To embrace GenAI images for your paid advertising, you may have to step away from your brand guidelines. We’ve written a blog to help you understand the importance of this…

Generative AI can revolutionise your content creation process!

You can effortlessly generate text for various marketing materials, create eye-catching and personalised images, produce audio and voiceovers, and even make engaging and informative videos.

As the AI technology continues to evolve, it opens up exciting opportunities for marketers to streamline and enhance their creative processes.

The only limit is your imagination! So, why not explore the world of generative AI and see how it can transform your marketing?

We’re running a promotion for August, if you order in a new paid advertising campaign, you’ll receive a free GenAI Ad Set! Campaigns must be our minimum order price of £5000/$5000/€5000/20000 AED. Submit your brief here.