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Tag Digital Joins Freeman and mdg to Drive Digital Growth for Event Organisers

Tag Digital joins Freeman and mdg

Tag Digital is excited to announce that we have joined Freeman, the global leader in events, and are now combining forces with mdg, a Freeman company.

This strategic move strengthens our AI-driven marketing capabilities, expands our reach, and accelerates our mission to help event organisers drive attendance, engagement, and revenue growth.

For years, Tag Digital has been at the forefront of event marketing innovation, using data, AI, and automation to optimise campaigns and maximise ROI.

By partnering with mdg, we are enhancing our ability to deliver high-performance digital strategies for event organisers worldwide.

“Over the past several months, we’ve worked closely with mdg and have been consistently impressed by our shared values, collaborative spirit, and commitment to delivering exceptional results for clients, we’re excited for this next chapter together.”

Laura Davidson, CEO, Tag Digital

By combining our expertise with mdg’s, we will be able to serve more event organisers across EMEA, APAC, and North America, ensuring that clients benefit from expanded resources and strategic insights.

Bringing together best-in-class digital strategy, creative innovation, and AI-powered solutions, we are committed to delivering data-driven, high-impact marketing that future-proofs events.

With a shared focus on automation and audience intelligence, we will continue helping event organisers achieve more efficient, scalable, and cost-effective marketing outcomes.

Together, Tag Digital and mdg are redefining digital event marketing, bringing AI-driven solutions, creative innovation, and data-backed strategy to help organisers increase attendance, enhance audience engagement, and future-proof their events.

“Tag’s innovative digital marketing expertise is the perfect complement to mdg’s strategy and integrated marketing offerings, enhancing our ability to deliver impactful strategies and expand into key global markets like EMEA and APAC”

Kimberly Hardcastle, President of mdg.

For more details, read the official announcement from Freeman here.