Making B2B Creative Stick with Nicola Shaw, Group Director of Growth
B2B creative has a problem – it’s become forgettable.
When was the last time an event campaign actually made you feel something?
Nicola breaks down why so much B2B marketing fails to connect and what today’s event marketers can do to change that.
This isn’t about chasing trends or big budgets. It’s about rethinking creativity in a world where attention spans are shrinking and sameness is everywhere.
Nicola will show you how to bring emotion, storytelling, and AI together to make your marketing impossible to ignore.
Why You Should Join This Session:
Learn how to break away from “safe” marketing and make your campaigns truly memorable.
Discover why emotion drives conversions and how to use storytelling to create lasting impact.
Turn your event marketing from predictable and professional into brave, human, and impossible to ignore.
See how AI can help you test, iterate, and build high-impact ideas in minutes.
Get inspired from event campaigns that use storytelling successfully in multiple different industries.
Join Nicola for a rollercoaster journey that will disrupt how you think when it comes to your creative.
Creativity isn’t disappearing from B2B, it’s waiting for brave marketers to bring it back. This session will show you how to make your campaigns unforgettable.
Register to Watch the Session Now: