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Spotlight on Charlotte – Paid Social Manager

Tag Digital Team Spotlight

Charlotte has been at Tag Digital for just over a year, she has progressed into her role as Paid Social Manager. See what Charlotte has to say about her career journey at Tag Digital so far…

What did you do before working at Tag Digital?

I graduated from Strathclyde University where I studied Marketing. I then did a year of traveling around the world before getting a job as a Marketing Executive at another Glasgow marketing agency.

What attracted you to working at Tag Digital?

I was working in-house doing Digital Marketing, I was excited and keen to get into fast-paced agency work and was given an amazing opportunity to specialise in Social Media – which is my passion.

The agency I worked at previously worked across paid and organic marketing, I was also really keen to specialise in paid social.

I also knew Jess from back home and had heard nothing but good things about Tag Digital.

The success of the company and the fun environment and culture that comes with it made me really excited too.

How long have you worked at Tag Digital?

My one year tag-iversary was in March 2023!

Charlotte (Paid Social Manager) and Ashley (Head of Paid Media) at Port Glasgow High School 2023

What is your role at Tag Digital? How has this changed over the years?

I am a Paid Social Manager at Tag Digital. I started off as a Paid Social Executive and got promoted to Manager in November last year, thanks to all the help from the team around me…

What does your role as Senior Paid Social Manager entail?

I manage campaigns across all the social channels – Meta, Twitter, LinkedIn. TikTok, Pinterest and more!

Provide insights and recommendations on how the campaigns are performing to our clients.

Lead training sessions internally and externally for colleagues and clients. 

Also take part on an episode of Tag Digital Podcast or two, and lead the innovation hub for the paid social team.

What do you enjoy most about working at Tag Digital?

Taking part in all the fun activities that go on in the office and events – like making TikToks, Tag Lab, Ping Pong tournaments, Tough Mudder, the list goes on!

And the people I work with of course!

The Tag Digital Team at Tough Mudder 2022

What’s your favourite thing about your job?

I love how everyday is different, getting to test and run campaigns across all the new and exciting platforms and seeing results from your work.

What is the best thing you have learned since working at Tag Digital?

My knowledge and confidence across all platforms and in the workplace generally has grown massively.

Learning and staying on top of new platform innovations and keeping up to date on the latest trends.

I am now mentoring others as they begin their journey at Tag, and getting to present to others my work, knowledge and findings. 

What is a standout moment in your career so far?

The start of this year has been a stand out for me. Getting to talk to Port Glasgow High School at their careers week was really good fun, giving them inspiration as they begin their career journey.

Presenting a year in review to one of our biggest clients at their offices in London was a great experience, working with and meeting our clients in person.

Leading the innovation hub for the social team, we are exploring new and upcoming innovations across the social platforms.

If you would be interested in joining the Tag Digital team, we are still on the lookout for the roles listed below. Please send your CV to

Paid Social Manager

Growth Manager

3 August 2023