Back to blog

WEBINAR Case Study: Lessons in Growing Attendance via PPC for Money 20/20

When you produce four growing global events annually, you are dependent on your marketing strategy to effectively drive growth expectations. Money 20/20 is where financial C-level executives, renowned speakers, innovators and disruptors from across the world unite to drive change in the future of money. Their marketing tactics include a blend of PPC, telesales, email, organic social and SEO – With PPC being a driving force in their growing success, delivering 30-35% of their delegates.

If you missed it, take a look at the webinar below with Sabina Osorio, MBA – Head of Marketing for Ascential’s Money 20/20 and Laura Davidson, Director at Tag Digital to learn about:

• How to find new audiences [growth] with trackable PPC strategies via Search, Social, Display and Youtube
• How PPC marketing strategies differ continent to continent
• How to get started with PPC campaigns, stakeholder barriers to overcome and how much to budget.

Feel free to get in touch with the team here, we’d love to hear from you.