Back to case studies

The Economist: Virtual Sustainability Week 2020

The Economist Events host over 80 events annually in over 30
countries on topics that convene world-class thought leaders on a
range of strategic business issues.

Sustainability Week is an annual 4-day event that provides
actionable insights and solutions to help businesses on their path to
greater sustainability.

Campaign Objectives:

– Raise awareness of the event and inform users of the switch to virtual for 2020

– Drive free virtual visitor registrations to the virtual event platform