Audience Extension

Are you ready to find new revenue streams, support your exhibitors and extend their audience reach?

Audience Extension connects exhibitors with their target audience, by sending traffic to your exhibitors’ websites, using existing data, for example previous show visitors, as well as website cookies. So you can ensure high-quality audience exposure for your clients and generate a strong return on investment, purely through digital!

This is a strong revenue generating digital offering, that includes ad creative, landing pages and tracking as well as a live dashboard for reporting.  Quick to set up and a profitable year round offering. 

Hugh Jamieson, 
Director of Business Development, Informa Markets

“We have been very impressed with the performance of this campaign and also the seamless and turnkey set up and execution process involved. This test has proved that we have a highly monetizable resource in our existing data sets that can be leveraged on behalf of our clients, which does not require us to allocate any more resources than the cost of sale. The click-through ratio, level of overall engagement and sheer number of leads generated are very impressive indeed!”

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