Company

UBM Americas

Location

Santa Monica, CA, USA

The Results

Total impressions: 13,523,463
Total conversions: 4,503
Total view through: 656
14% of all pre registrations
66.1% average verified registration

What was the goal?

To drive new data, exhibitor leads, content downloads and attendee registrations from the global licensing community.

“Tag Digital has lead our PPC campaigns for our premier event, and it has been an absolute pleasure working with them. Not only are they extremely responsive, but their attention, creative influence and execution on our campaigns has resulted in an encouraging increase of our pre-registrations and sales leads. We will be happy to work with Tag again in the near future.”

Nick Pucci
Marketing Manager, Licensing Expo – UBM Americas

How did we do it?

We ran top, middle & bottom of the funnel campaigns across Google, Bing, Facebook, Twitter, Linkedin & YouTube.

This covered all campaign types – search, RLSA, remarketing, display, interests, job titles, competitor targeting.

We also created several shared databases for RM across various affiliates.

Search

Everybody searches and search is a crucial part of our campaign builds.

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Social

Ensuring an integrated approach and reaching your potential customer on social is key.

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Display

Display is where we go to drive our new users and data.

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Tag Management

As part of our campaign set up - we offer an inclusive Tag Management service through Google Tag Manager.

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Analytics

We work across Google & Adobe analytics in conjunction with Google Tag Manager.

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