Company

Dubai World Trade Centre

Location

Dubai, UAE

The Results

Accounting for 13% of all registrations across flagship events
Delivering 1025% ROI for flagship events

What was the goal?

To drive new data, registrations and exhibitor leads from the international community for GITEX, GISEC and IOTX.

How did we do it?

Combining various stages of the funnel campaigns segmented by objective across Google, Bing & Facebook.

Search

Everybody searches and search is a crucial part of our campaign builds.

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Social

Ensuring an integrated approach and reaching your potential customer on social is key.

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Display

Display is where we go to drive our new users and data.

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Tag Management

As part of our campaign set up - we offer an inclusive Tag Management service through Google Tag Manager.

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Analytics

We work across Google & Adobe analytics in conjunction with Google Tag Manager.

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